PURPOSE:
To use God-given talent and skills to empower fellow women; to boost their confidence and provide convenience and comfort in their day-to-day life to fulfill different roles, duties and responsibilities by creating a Breastfeeding-friendly Fashion Line made from environment-friendly materials and durable enough to avoid becoming trash or discarded; use this innovation to provide a means of income for women and give convenience to those recovering in hospitals and evacuation centers.
IMPACT:
To see women in all walks of life happy when they receive the Maya Clothing as their first gift after giving birth; to make women confident, dignified and stress-free in fulfilling their duties, roles and responsibilities by having a functional Breastfeeding-friendly fashion line for work, breastfeeding , commuting or recovering in hospitals or evacuation centers; saving the environment by making use of sustainable, organic materials that are durable to avoid becoming trash; give opportunity for women to get income through tailoring, marketing and sales; encouragement of breastfeeding in public and reduction of bottle-feeding and small tensions between couples by preventing chest and stomach exposure in public.
Daily Challenge to find comfortable clothing to use for Breastfeeding to avoid chest & stomach exposure; using loose unpresentable clothing.
No privacy, experiencing unwanted stares from the public eye; feeling embarrassed and told to cover up constantly
Stress of hands being full to bring extra blankets or shawls for cover, bottled milk and a fan for baby
Existing Alternatives:
They wear any oversized T-shirt or Blouse Top that are lousy looking & not stretchable enough. Underneath, they use a tube top or vest & wear a bra with underwire. They hide somewhere or bring extra blankets or shawls to cover their chest & stomach; They are forced to spend extra on bottled milk
SOLUTION:
To Create a Breastfeeding-friendly Fashion line that empower women and meets SDG 3,5,8 & 12 in a wide variety of patterns and styles that is wearable and affordable to working women & women focused agencies (available in flexible payment options and wholesale prices)
UNIQUE VALUE PROPOSITION:
UNFAIR ADVANTAGE:
This innovative design and pattern is the first of its kind in Fiji and Pacific island nations. We are the Pioneer in Breastfeeding-friendly Fashion line in Fiji. Couples will be stress-free all throughout the breastfeeding period. We will get patterns patented; preservation of dignity and decency in public.
*Breastfeeding Mothers
